What was the vision behind 24 Hour Health?

Our world is flooded with heavily marketed “health supplements” that are nothing more than useless placebos or are actually harmful for human consumption. Multivitamin pills, capsules, gummy bears, tablets, and anything of the like, are near-useless placebos because the absorbability is only between 3%-20%. That means your body passes up to 97% right through - wasted. That’s both insulting and pointless.

Once I learned that liquid vitamins formulated with soluble ingredients were absorbed up to 98%, I knew that was the magic health elixir I had been seeking. I knew I needed a liquid multivitamin that was made with soluble ingredients - but also had to taste great. I wanted a product that was genuinely healthy, made of premium quality and potent dosage, and that still tasted great. Frankly, it wasn’t available.

So, I spent years developing a formula that not only covered every vitamin and mineral needed (and then some), but something that also tasted spectacular. Throughout the process, we tasted dozens of competitive products, and (to nobody’s surprise) the best quality liquid vitamins had the worst taste. It’s like the whole “why does all healthy food taste bad, and unhealthy food taste good” type thing. I’m serious - “tasted bad” is an understatement. Most of these products tasted like I just drank a swamp.

Our biggest challenge wasn’t building the formula. The hardest part was getting it to taste even decent, let alone great. Well, after over 3 years of trial and (lots of) error, we finally did it.

Enter: 24 Hour Health! Our Sweet Orange flavor was born and introduced to the world. I really hope you will try - and love it. Join the Vitamin Revolution and stop wasting your money and time on useless vitamins. Improve your health, improve your life with 24 Hour Health.

Nathan Rich
Founder / CEO


Vitamins and Minerals




percent healthy


What are our goals as a company?

We have huge goals for our product and how we can provide the quality supplementation for the health of people around the world. We are passionate about others living life to the fullest, which starts with wellness created from the inside out.

We are partnered with Convoy of Hope, a faith-based, non-profit organization with a driving passion to feed/supplement the world through children’s feeding initiatives, community outreaches and disaster response. With every purchase, you make with 24 Hour Health, we will donate 10% to this fantastic cause.

This might be a product, but to us it is a movement – Join the Vitamin Revolution™ with us as we take over the Vitamin World and improve the lives of millions across the planet.